Press Release

New Book Offers Executives a Crash Course in Leadership

Award-winning author Paul Taffinder provides step-by-step guide for assessing one's leadership capabilities and measuring progress

NEW YORK, April 18, 2006 – The world is full of managers and desperately short of leaders – real leaders – according to a new book by award-winning author Paul Taffinder. In The Leadership Crash Course (Kogan Page, May 31, 2006), Taffinder seeks to address the shortage by helping executives develop the skills necessary to drive large-scale change within their organizations.

The book features numerous practical tips, case studies, self-diagnostics and progress checklists to help executives analyze their leadership capabilities, then systematically build them. It also describes seven of the most common types of leaders – including their strengths and weaknesses – and how they can become more effective. The seven types (with examples of each) are: The Transformational Leader (Lord Browne), The Enforcer (Steve Ballmer), The Deal-Maker (Carly Fiorina), The Administrator (Sir Fred Goodwin), The Visionary (Bill Gates), The Serial Entrepreneur (Richard Branson) and The Spin Doctor (Bernie Ebbers).

The need for leadership in recent years has become increasingly urgent and important – whether in business, politics, economics or sport. Leaders in all of these areas are under intense scrutiny as never before. The Leadership Crash Course offers pragmatic advice – grounded in research and real cases – on how to exert greater influence. In particular, it deals with the key question for business leaders at every level – "how to create greater value for the enterprise."

Dr. Taffinder has advised dozens of Global 500 companies on leadership and organizational change. He has also written extensively on the topics, beginning with his first book The New Leader and then Big Change, which won the prestigious Business Management Book of the Year Award in 1999 for what the judges called "his inspirational approach to corporate transformation."

[The highly successful first edition of TheCrash Course (Kogan Page, 2000) was published in seven languages; this new edition is significantly revised and expanded, with more case illustrations and updated examples.]

Book details:
Price: $27.50, ₤14.99
Length: 192 pages
Published by Kogan Page
ISBN: 0-7494-4638-2